Our latest POV on how customer experience drives everything from concept and creative to design and technology
Personalization no longer gives brands an edge over their competition. It has become a core necessity. Incorporating personalization into your customer journeys to increase the likelihood of a purchase requires you to embrace Customer Experience Services. This carefully curated suite of services facilitates seamless and personalized interactions, ensuring a significant impact on customer engagement and […]
Read More
The COVID-19 pandemic has made it clear that the digital channel is rapidly becoming an integral part of people’s everyday lives and a critical aspect of business operations. For the last 18 months, digital channels have been central to how consumers research, purchase, complete tasks, and entertain themselves. It doesn’t stop there: millions of Americans […]
Read More
Consumers are more and more concerned about how their lifestyles contribute to producing greenhouse gases. Georgia Natural Gas created GNG’s Greener Life program to allow customers to offset their natural gas usage by buying carbon credits that fund projects like forest management and landfill gas capture in the Southeastern United States. Macquarium was asked to […]
Read More
By Asa Sherrill, VP Experience Design Technology is the promise of the future, so why shouldn’t we aim to enhance everything with it? The short answer is that we likely should; however, before we do, it’s worthwhile to stop and understand exactly why (or why not) digital should be part of our solution. Experience is […]
Read More
Macquarium is pleased to announce a new strategic alliance with Banter Technology to support the development of the next generation of voice-driven experiences. The Banter Intelligent Conversation Platform allows brands to create conversational experiences that can then be deployed across multiple smart speakers, in-app voicebots and chatbots, and even IVR, allowing for a high quality conversational experiences […]
Read More
Although we think of voice as the domain of the smart speakers, we actually have been talking to devices for over 8 years. We began speaking to Apple Siri in 2011, then to smart speakers with Amazon Alexa in 2014, and most recently to home appliances with Samsung’s Bixby. Voice adoption has surged due to […]
Read More
At the inagural CX Talks event, Will Payman, Macquarium’s VP of Strategy, and Internet of Things (IoT) consultant Miguel Garcia delivered a presentation on how smart devices and services can be powerful tools to augment and improve your customer’s experience. With estimates of over 50B smart devices by 2020, there will be an explosion in touch points that Customer […]
Read More