Our latest POV on how customer experience drives everything from concept and creative to design and technology
At CX Talks Atlanta 2018, Will Payman (VP of Strategy at Macquarium), gave a compelling presentation on the growth of voice experiences. He takes us back to June 29th, 2007 when the smartphone was launched. He reminded us how many industry pundits questioned its viability, yet it soon began to play a role in every […]
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Whether we daydream of sandy beaches, or the bustling streets of a far-away city, the desire to travel and experience the world is an all too familiar one. While we all look forward to vacations, few people enjoy the task of endless browsing and comparing dates and prices across multiple websites. So why is it […]
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Spring is all about revitalization and delight. We can’t think of a better way to partake in the delights of spring than to help a client like Krispy Kreme Doughnuts launch their fun doughnut treats and seasonal collections. Spring Campaign Social Media Assets St. Patrick’s Day Campaign Assets. Cookie Campaign Website And Social Assets. During this season […]
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CX Talks is a unique conference designed to promote shared learnings among the various disciplines that contribute in creating a great Customer Experience (CX). We are excited to announce that we will be sponsoring and attending the CX Talks event in Dallas on May 22, 2018! “CX Talks is a premier CX conference that Macquarium […]
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At the inagural CX Talks event, Will Payman, Macquarium’s VP of Strategy, and Internet of Things (IoT) consultant Miguel Garcia delivered a presentation on how smart devices and services can be powerful tools to augment and improve your customer’s experience. With estimates of over 50B smart devices by 2020, there will be an explosion in touch points that Customer […]
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Design has become increasingly more complex. We’ve gone from simply worrying about what typeface to use and what grid to put it on, to thinking about how accessible our design is, how well it enhances the underpinning layer of UX, how it reduces customer effort, and how well it’s advocating a better brand. In my quest to become […]
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There is an often-repeated mantra in business that it is easier to grow your business by doing more business with existing customers than by acquiring new ones. The goals of customer experience improvements are to actualize that mantra. Based upon a recent conference I attended, one might have come away with a very different point […]
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(Hint: Not As Valuable As You Might Think) Find yourself in a group of customer experience (CX) professionals, and phrases like “delighting the customer” or “creating moments of wow” will pepper the discussions. You will learn that delighting your customers will result in increased loyalty, share of wallet and a positive word of mouth. Few […]
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Earn the top spot on page 1 of Google search results and you’ve got yourself a competitive advantage. The top 3 positions on page 1 of Google search results account for 54% of clicks, with a 31% click through rate for the top spot. If you’re at the top, you can be sure your competitors […]
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Innovation. The word is overused and mostly invokes thoughts of big, sweeping changes on a grand scale. As in, BOOM:Innovation! I like to think smaller. Innovation is sometimes quieter, sneakier than all that. Maybe it’s a thought-provoking idea that leads us to a better way; a subtle point of breakage from the status quo that turns out […]
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