Insights

In my last post I outlined a framework to improve cross cultural communication in the digital realm utilizing some of the concepts from the field of cultural anthropology.  In this installment, I will focus on the first construct that I discussed in my last post – cultural context. According to Edward Hall, the pioneer of this concept, […]

The field of chronemics is another branch of cultural anthropology that can be applied to digital communication. It relates to the way we structure and use time. Chronemics is frequently defined as the study of the role of time in communication. As I mentioned in an earlier post, notions of time play a significant role in the […]

A few decades ago Chevrolet had a much publicized failure rolling out their model the Nova in Mexico. It turned out that “no va” means “doesn’t go” in Spanish. Not really an ideal name for a car. Years later in Italy a campaign for Schweppes tonic water translated the name into Schweppes toilet water. Sales […]