Insights

Our latest POV on how customer experience drives everything from concept and creative to design and technology

How Less Data Drives More Revenue

“No great artist ever sees things as they really are. If he did, he would cease to be an artist.” — Oscar Wilde

Recap: 2014 SCORE Conference

Last week, in the heart of Boston, Macquarium was honored with the opportunity to speak to the good folks of the SCORE Conference on Customer Analytics. Specifically, on how analyzing customer feedback can drive loyalty through enhancing existing products and services, as well as informing the development of new ones. We were fortunate to have […]