Our latest POV on how customer experience drives everything from concept and creative to design and technology
A story: Bob just bought tickets to a hockey game. Now Bob wants to know what’s available at the arena to help keep his kids entertained when they need a break. Do they have gluten-free food? Where’s the best place to let them run off some extra energy? For Bob, it’s about getting to a […]
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Earn the top spot on page 1 of Google search results and you’ve got yourself a competitive advantage. The top 3 positions on page 1 of Google search results account for 54% of clicks, with a 31% click through rate for the top spot. If you’re at the top, you can be sure your competitors […]
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Our last post introduced the concept of Search First: optimizing your customer experience by combining search data and UX strategy from the very start of your website design/re-design effort. The feedback was great – and there were a few “I’ve not heard of this before” conversations. To follow that up, here are Four Reasons to think “Search First”: Your […]
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To succeed in digital marketing today, businesses must be highly visible in online search results, including mobile. The ability to rise to the top of the ever-growing pile of information customers sift through on a daily basis has a direct effect on the bottom line. To position themselves optimally, businesses have undertaken SEO strategies and launched PPC […]
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