Our latest POV on how customer experience drives everything from concept and creative to design and technology
By Jim Bass, Director Customer Experience The term “digital transformation” has become the new popular buzzword of the 21st century. You’ve probably heard it used at your company in the context of new initiatives being launched or strategies your competition is executing to gain an advantage. Everyone is engaging digitally The advent of Smartphones and […]
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At CX Talks Atlanta 2018, Will Payman (VP of Strategy at Macquarium), gave a compelling presentation on the growth of voice experiences. He takes us back to June 29th, 2007 when the smartphone was launched. He reminded us how many industry pundits questioned its viability, yet it soon began to play a role in every […]
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At the inagural CX Talks event, Will Payman, Macquarium’s VP of Strategy, and Internet of Things (IoT) consultant Miguel Garcia delivered a presentation on how smart devices and services can be powerful tools to augment and improve your customer’s experience. With estimates of over 50B smart devices by 2020, there will be an explosion in touch points that Customer […]
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