Our latest POV on how customer experience drives everything from concept and creative to design and technology
Macquarium is pleased to announce a new strategic alliance with Banter Technology to support the development of the next generation of voice-driven experiences. The Banter Intelligent Conversation Platform allows brands to create conversational experiences that can then be deployed across multiple smart speakers, in-app voicebots and chatbots, and even IVR, allowing for a high quality conversational experiences […]
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Augmented reality may sound like something very futuristic, but it’s very likely that you’ve already used Augmented Reality (AR) in some fashion. Have you ever played Pokemon Go? Used a Snapchat Lens? Perhaps an Instagram face filter? Memoji and Facemoji are pretty hot these days, especially combined with TikTok. AR works by superimposing digital images, […]
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Although we think of voice as the domain of the smart speakers, we actually have been talking to devices for over 8 years. We began speaking to Apple Siri in 2011, then to smart speakers with Amazon Alexa in 2014, and most recently to home appliances with Samsung’s Bixby. Voice adoption has surged due to […]
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You can now watch Will Payman, VP of Strategy at Macquarium talk on the rise of voice technology. Will was speaking at CXTalks, Atlanta, and his 10 minute presentation was one of several presentations that focused on innovation and customer experience. In this talk he proposes that we are at the beginning of a new […]
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At CX Talks Atlanta 2018, Will Payman (VP of Strategy at Macquarium), gave a compelling presentation on the growth of voice experiences. He takes us back to June 29th, 2007 when the smartphone was launched. He reminded us how many industry pundits questioned its viability, yet it soon began to play a role in every […]
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CX Talks is a unique conference designed to promote shared learnings among the various disciplines that contribute in creating a great Customer Experience (CX). We are excited to announce that we will be sponsoring and attending the CX Talks event in Dallas on May 22, 2018! “CX Talks is a premier CX conference that Macquarium […]
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