Creating a New Brand and Online Marketplace
Creating a New Brand and Online Marketplace
The Opportunity
The Opportunity
Alabama Power wanted to leverage the emerging trend of smart homes and devices with a new digital brand experience targeting modern, tech-savvy consumers.
We called it “Smart Neighbor.”
Industry
- Energy
Project
- Branding, eCommerce
Deliverables
- SEO Optimization
- Content Strategy
- Customer Insights
- Experience Design
- Mobile
- Responsive Design
- Web Development
- Analytics
The Solution
Understand
Understand
Macquarium started with an evaluation of eCommerce platforms and technical infrastructure to make sure any system selected would integrate with internal processes and operations for billing, shipping, accounting, rebates, power bill financing, single sign on, and customer service.
Plan
Plan
With the technical foundation identified, we then created a new brand story, strategic framework, and style guide that reflected Smart Neighbor’s new mission.
Execute
Execute
To coincide with the launch of the Smart Neighbor website, the Macquarium team produced a multi-channel campaign, as well as offline assets such as outdoor billboards.
The Outcome
Macquarium created a world-class brand, identity and Ecommerce experience that has enabled Alabama Power to offer more value to their customers. Smart Neighbor’s catalog has steadily grown to provide a broader and deeper range of products including Smart Home, Art Filters, Appliances, Electronics, Furniture, Home & Living categories.”
Achieved 50,000 monthly visits within six months of launch.
Smart Neighbor sells over a thousand energy efficient and smart products, nationwideSmart Neighbor sells over a thousand energy efficient and smart products, nationwide..
Statistics
Smart Home ecommerce sales is expected to show an annual growth rate (CAGR 2019-2013) of 12.0%, resulting in a market volume of US $43,671m by 2023.
